It might be hard to truly put a number on the financial impact that Taylor Swift’s romance with Travis Kelce has had on the NFL. But over $300million seems like a good place to start.
It’s clear that Swift’s dating life has taken a front seat in the world of American football this season, bringing in viewers not only to the Kansas City Chiefs but across the NFL landscape. According to data from Apex Marketing Group (via Front Office Sports), Swift has reportedly generated a ‘brand value’ for the Chiefs and the NFL in the area of $331.5million this season. That data puts a value on print, digital, radio, television, highlights, and social media monitoring for Swift ever since she attended her first game in Kansas City back on September 24 up to the Chiefs’ divisional round game against the Buffalo Bills.
Per Apex’s president Eric Smallwood, digital content and online news generated the most value ahead of social media. That $331million was a significant jump from when Apex last tracked her ‘brand value’ for the Chiefs and the league back in October – at the height of ‘KelSwift’ mania. Back when they were photographed in New York City on a date, she had generated $166m up to that point. Taylor has gone on to attend 12 of the Chiefs’ 18 games this season – including all three of KC’s playoff matches in the run up to Super Bowl LVIII.
Now, there’s a question of whether or not she’ll be in attendance at the Big Game itself – considering she has a heavily congested schedule. Between now and Super Bowl Sunday, Swift will be at the Grammy Awards and will be playing a four-show stretch at the Tokyo Dome in Japan. The last of those shows comes the day before the Super Bowl itself. If she does attend, she’ll be jetting back across the Pacific Ocean shortly after for a three-night spell at the Melbourne Cricket Ground in Australia from February 16-18.
